2008-06-11

What is Long Tail Keywords And How to Increase Your Search Engine Result With It


Long Tail Keywords

Benefits and importance of increasing search engine traffic is not a big secret any more. For online retailer and affiliate marketer it means higher product sells and referral commission. For average blogger it means bigger audience and long term profit from on-site or private advertising.

You need to understand Long tail theory and learn effective manipulation of traffic-directing long tail keywords. To consistently send huge search engine traffic to your site

What is Long Tail keyword?

Long tail keywords are simply multi-phrase search queries people use to search the informations they need. Unlike General or main keywords Long Tail keywords are more targeted and they literally represent a visitor’s need for specific information.

Here is an example. “Make Money Online” is a general keyword and long tail keywords within this niche use terms such as following

  • Make Money online with affiliate marketing
  • How to make money online with your blog
  • How to make money online with Freelance job


These long tail keywords are actual search queries. Optimizing your site with content related to match these search strings allows you to attract visitor who search for information with these or similar search strings.

Benefits of Long Tail keywords.

Optimizing your site for long tail key words has its own benefits here are 2 such benefits.

It Is Easier To Rank Well With Long Tail Keywords. While most of popular search phrase are dominated by big blogger like Brian Clark and Richard MacManus. It’s not really worth spending my time for this phrase. It will not bring traffic to my blog in any case. But it is much easier for me to rank well on search engines for long tail keywords because of lack of competition.


High Monetization potential. People using search engine to find information are valuable because they are targeted individuals who are seeking specific information and therefore they are more likely to click on contextual ads relevant to their interest or subscribe to your site newsletter or blog feed if they get what they need. This grows your audience and allows you greater monetization potential in the long run through product sales or the use of third-party ad networks.


How to Find and Target Your Long Tail Keywords

You can use online web tools as well as basic content development tactics to find the long tail keywords that are relevant to your Blog and niche. Here are such methods to discover long tail keywords relevant to your blog

1) Keyword Analytic and tracking program

There are plenty of Keyword Tracking and Analyzing program out there. But so far I have found HitTail and 103bees the most useful and accurate solution for my all tracking and analytic requirement. You’ll need to drop a few lines of code in your site template to make these programs start to suggest specific long-tail keywords you can use.

Note: 103bees offer more statistical features than HitTail while acting as a Search Engine Result Pages tracker which allows you to monitor how your keywords are ranking on the search engines. HitTail only allows one website per account so if you are one of those multi blog author I highly recommend 103 bees for you. It would be better as they allow you integrate and monitor multiple websites within the same interface.


2)
Internal Search Boxes: Monitoring what keyword phrases user are searching for on your own blog can give you batter idea about your visitor’s expectation from you. Build contents around these keywords or its variation. This is the most useful and passive way of developing long tail keyword reach contents


3). Competitor Analysis: Keeping an eye on how your competitors get search engine traffic on their site is good strategy because your competitor has already targeted bunch of long tail keywords. Studying such analysis will give u batter idea about long tail keyword related to your niche and u will only need to write content and optimize your blog targeting such keywords

Visit their site and analyze their webpages, check their title and meta tags, as well as their backlinks if you have some free time. This will help you understand a lot batter

Or u can simply use online keyword parsing tools like SEODigger which allows you to immediately find out which keywords your competitor is targeting by simply inputing their site URL.


4) After exercising all three steps follow this simple steps, to increase more traffic over your site.

  1. Insert your keyword into the Google Adwords Keyword Suggestion Tool .
  2. Download the complete list via text editor or excel program.
  3. Take a look at its competitors through SEODigger.
  4. Create a list with all the longtail keywords.
  5. Include one or two keywords inside the blog post title.



Related Post : Getting Loads Of Targeted Visitors With Long Tail Keywords

23 comments:

lotto 649 winning numbers said...

Sorry if I commented your blog, but you have a nice idea.

Sloba said...

Actually its not an idea, its a known tactic. There is a great book on Amazon on this topic (this is not an affiliate link, it would be rude to do that) http://www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1213321845&sr=8-1

Nice post and nice graphic, keep the good work!

Pradeep said...

@Sloba of course its an old tactic but unfortunately no one want u use it as it requires lots of analyzing and research

but as they says there is no short cuts for success if u want to be a successful blogger u will need to do your own research because what worked for one wont necessarily work for you

Sunil said...

It is very important for New Bloggers to Understand the Longtail Conccept and they should try to improve and write their content around it

coz Longtail is their best bet to renk well in search result when all most all General keywords are Dominated by Bigg BLoggers LIke Darren Rowse And Chris Garrett

diani said...

Hi, really helpful tips. Thanks or the detailed steps.

North Dakota Trucker said...

I am a new blogger so this was an EXCELLENT resource. Thanks so much for sharing!

Fredericksburg Lawyer. Andrew. said...

It's always good to see new explanations of concepts like this. It helps new and old bloggers to learn about critical concepts. Awesome!

Raj Krishnaswamy said...

I wish I had come across this post before I struggled for months with developing my own strategy for key word optimization. I am glad to see concurrence by you. Additionally, I would like to mention that item 2 is the one I use the most often and seems to work. Thank you Sir.

Josh said...

We should call you Seth Godin ;)

Pradeep said...

That would be a overstatement I am nothing compared to Seth

Kelly Shorc said...

Short and direct. Thanks for the post. Long-tail keywords are really a must for search engine optimization and traffic boosting, because competition is bigger and bigger, and we need to target small niches with long-tail keywords.

max said...

very helpful , thanks for the tips

data backup said...

yeah, it makes sense. i think multiple tail terms are a better investment than your main, competitive one. its kinda cool checking and adding up the search volume of tail terms compared to your header one.
-jack

Kevin said...

Hi, really helpful tips. Thanks for the detailed steps.

insideWebmaster said...

Great intro into long tail keywords. One thing I'm interested in is how to actually rank for these keywords. What sort of marketing should I do to get on top of the SERPs for these keywords?

dizi-izletv.com said...

but as they says there is no short cuts for success if u want to be a successful blogger u will need to do your own research because what worked for one wont necessarily work for you

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good advice to take into account! thanks for the info, it's good to learn a little more every day about it

Shanavas said...

This is a good tactic. I had used this tactic on a new site and got good results

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Professional Networking said...

Great post!
Thank you for explaining everything in detail!
Keep posting!