2008-05-26

Make Google fall in love with your Blog with cornerstone contents.


SEO Tips
Let’s put your online activity aside for a moment and imagine a real world scenario. U has this 1st time visiting customer who doesn’t know anything about your business. And this is an influential customer.

Imagine further that this single customer can make lot of deference to your business. He has no time wondering around trying to figure out what you are all about. He immediately asks some one and demands an explanation.

What you will tell him?

Like any intelligent businessman you will explain by giving him the essential information about what your business is all about. And why you perfectly meet his requirements. I’m sure you’d want to explain it in the most convincing manner you could, given what’s in store for you.

In a nutshell, that’s exactly what Google wants you to do with the content on your site.



When trying to rank well for the one or two core topics that your entire site is built around, creating cornerstone contents is your best bet. Whether it is How to increas RS Subscriber,How to get Targeted Traffic or Strategies for finding blog reader. This content serves a very important function in producing a relevant, convincing, and useful cornerstone to build a site around.

A cornerstone is something that is essential crucial, base foundation upon which something is built or developed. It’s what people need to know to make you use of your website and do business with u.

And when approached in a strategic fashion, this content can rank very well in the search engines. The key is creating compelling content that’s worth linking to, and then finding a way to get the word out.

Here’s surefire 4 step strategy

Keywords: Taking the above points in account and what we know about keyword research choose the most appropriate keyword phrase for your contents. In other words what is the relevant key word people digging the search engine and your content can provide it?

Title and Tags: There’s a lot of arguments among SEO professionals about what works best and what doesn’t, but no one disagree with the importance of using your targeted keyword phrase in your headline or title tags . Search engines try to offer relevant results, so those results should most importantly reflect the words using in the title of the page the user is searching for.

But remember also, the title tag is a headline. You want to speak back to the forthcoming reader in their own chosen words. Plus, you want to wrap those words in a compelling headline structure that promises to answer the exact question the searcher is asking with the query.

And finally, writing the perfect headline makes it more likely that someone will simply use your title to link back to you. To the extent link anchor text is a component of a particular search algorithm, this can only help.

Contents: much have been talked about contents, we all know how important the content is. And this *content is king* phrase which have become a tagline for every content related article left me no space to talk further, But Can a 500 word article rank well for a competitive search term all by itself? Absolutely, because a lot of what determines how well a page ranks depends on the overall authority and age of the website it appears on. And perhaps for some topics, a short explanation is all that’s really required from a user standpoint.

But if you are a new player in the game trying to rank for a competitive search term, you’ll need linkbacks from other authoritative sources to make it happen. That means your content must be remarkable, both in quality and in scope.

Related Content: Search engines loves websites that have a lot of relevant, frequently-updated content, and they also like a lot of inbound links. Which blogging provides, it’s smart to utilize blog software from a content-management standpoint. active blogging allows for constant participation in the social media space, it’s a critical way to build general site authority via links, delve into specific and related topics, and to reference your cornerstone content.

You will definitely feature a link to your indispensable content in the sidebar. And if you’ve done your job properly when selecting the focus, it is perfectly natural to continue to reference and link to your cornerstone piece from within future posts as well.

Provide background when discussing advanced topics that require an understanding of the basics. Assuming is mother of all problems never assume that everyone is well informed about your cornerstone resource or understands the basics. Periodic cross-reference to your cornerstone content allows for continued exposure and links, assuming it meets the needs of the audience.

Conclusion: the first goal of cornerstone contents is usefulness and high relevancy to your blog visitor no mater who they arrives. Second goal is to supercharge your contents with concrete details. Make it so compelling and comprehensive that people are willing to link to it If you focus on this two goals in strategic fashion the search engine has a good chance of working itself out.

Technorati tags Article Marketing,Blog Promotions,SEO,Social Marketing,Targeted Traffic

4 comments:

sam.rockes said...

nice writing buddy and u are absolutely right it's damn important have keywords in your article title and tags

Rockey said...

Good Article mate love your tips and suggestions
adding your Blog URL in my Forum signeture :)

Premji said...

your articles are really informative and useful but only few of those tricks work for Ecom site can you write some thing on SEO for E-com sites ?

Data Backup said...

i also heard that it helps to bold the keywords in your articles and that its an extra tweak that can help.